CRL9Profit
CRL8Sales
CRL71st sales
CRL6Sales plan
CRL5Prod/market
CRL4Value prop.
CRL3Requirements
CRL2Market
CRL1Hyp.
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Business development
Technical development
Products
Protos
Demo
TRL1Idea
TRL2Formulation
TRL3Comp lab
TRL4Lab system
TRL5Demo
TRL6Factory proto.
TRL7Field Proto.
TRL8Final proto.
TRL9Optimal proto.
MatMaX helps quantify the maturity level of a product innovation project in two dimensions:
- The Technical Readiness Level (TRL)
- The Commercial Readiness Level (CRL)
Position your project or startup onto the matrix grid, using the levels definitions. Identify:
- your current objective maturity status
- the next levels to be reached
- the actions to be taken to reach them
MatMaX is a powerful dynamic tool enabling you, depending on the position in the matrix, to identify and activate expertise and coaching in:
- R&D and product management
- Marketing & Industrial design
- Sales & Business development
- Organisation & Governance
- Financing
- Intellectual property & Legal
- Human resources...